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Matthias Hoegg and Not To Scale for John Lewis

Not To Scale was approached directly by John Lewis to work on this project for the launch of their flagship store in Leeds. Director Matthias Hoegg applied his distinctive approach to design and succinct storytelling skills to create an animated installation for the feature staircase. Combining the physical and the digital and covering 14 screens across 5 locations, the animation follows the adventures of a stick man hero moving amongst the blocks on a fun and surprising journey.

Follow the little guy’s adventure with the full animation here.