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16.06.16
News

Lovely typography film for Vodafone

Directed by talented London animation studio Vincent, our film together with Grey for Vodafone’s Instant Network Programme explores the importance of providing communications in the immediate aftermath of a natural or humanitarian disaster. A subtle and beautiful type animation, the visuals are accompanied by a recording from an emergency aid worker as she reflects on her experience during a cyclone that hit a Fiji island.

Through the Instant Network Programme, the Vodafone Foundation deploys Vodafone employee volunteers and technology to support those affected and assist in the coordination of rescue and relief efforts. The initiative has provided over 3 million emergency calls to aid agencies, disaster victims and refugees, with past deployments including the Philippines following Typhoon Haiyan in 2013 and more recently Port Vila in the Republic of Vanuatu that was devastated by Cyclone Pam in 2015.

For the film the team explored the use of minimal graphics in red, white and black, and simple typography in the Vodafone font style. The resulting animation is at once both understated and complex – at first it appears to be two dimensional, however, subtly effective 3D techniques soon emerge which emphasise an element of depth for the words of the aid worker and the powerful message they convey.