30.06.17
News
John Kahrs' 'June' wins Silver Cannes Lion
Recent Not To Scale signing John Kahrs has won a silver Cannes Lion for his beautiful film for Lyft.
Challenge
Lyft, the second biggest rideshare company in the US, wanted to change the perception that on-demand transportation is rarely more than an interpersonal transaction.
Idea
Inspired by real stories from the Lyft community, June is a 7 minute animated short film that follows June, a lonely widow who is inspired to start sharing the ride – and sharing her life, too.
Result
June garnered over 15 million views and 300 million earned and paid media impressions. The film even surpassed average view-time when it ran pre-roll.
Watch June in full here.
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