Two amazing causes we are honoured to have worked on scooped prestigious awards at Cannes Lions last week. The Imaginary Friend Society campaign, produced by RPA for the Pediatric Brain Tumor Foundation, is an initiative that helps explain confusing cancer-related topics in a way that’s kid-friendly through a series of 22 short animated films. Our stop-motion director Anthony Farquhar-Smith created two original puppet characters for “Feeling Angry”, explaining how it’s okay for everyone to blow their top now and again. His talent for stop-motion direction shines with his ability to bring these inanimate objects to life, giving personality and feeling to two comical yet sensitive souls.
For Operation Santa, created by MRM//McCann with the U.S. Postal Service, Colin Hesterly designed and directed a collection of delightful holiday animations for a website dedicated to answering real, hope-filled letters to Santa from children all over the country. His charming characters and design work can be found throughout the user experience, with animated illustrations accompanying every step in the journey – from a friendly, helpful elf, to a mailroom heaped high with Christmas wishes, and the jolly, roly-poly Santa himself.
The Imaginary Friend Society was awarded two Gold Lions in Health & Awareness, one being for Integrated Campaign and the other for Branded Content & Entertainment. Operation Santa won a Bronze Lion in the Creative Digital category. Both were shortlisted in several other selections, including Media for Not-for-profit/Charity, and PR for Corporate & Social Responsibility. Find out more and check out the projects below.