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09.04.19
News

Not To Scale creates playful Disney inspired film for latest Hermès ready to wear collection

We were approached by Hermès to create key animated scenes complimenting their S/S Mens Ready to Wear 2019 film.  Drawing inspiration from 20th century Walt Disney and Hergé we added fun and playful moments which enhanced the elegant and graphic live action film. Plain walls that become doors, fabric that become rabbit holes or even eyes that peer in the dark; all of these elements add a whimsical feel that allow the film to feel youthful while still maintaining its high fashion aesthetic.  It was important to blend the two mediums together in a seamless way so we made sure all the animated sequences were carefully woven into the fabric of the film. Click below to watch the film