Interstate approached Not To Scale, director Yannakis Jones and German production partners Erste Liebe to create two short films to document the “bringing to life” of a new car brand via an audacious supercar challenge at Nürburgring. The newly released NIO EP9, Chinese startup NextEV’s first product in the NIO brand, is the world’s fastest electric car.
The international crew captured the NIO EP9 as it breaks the previous speed record at the famous 20.8km race track Nürburgring Nordschleife, with the car storming the track in a time of 7 minutes and 5 seconds. Shooting the challenge in one day, the crew worked with four track-side cameras, in-car cameras, a drone, helicopter and Audi RS7 chase car with hard camera mount to obtain every angle and movement of the vehicle.
The second film, taking place at Circuit Paul Ricard in France, acts as a technical proving ground for the car, with a shoot that spanned three days. Four more track-side cameras, a Russian Arm and a Phantom drone accompanied by a chase car with front and back mounts capture the NIO as it circles the track. The UI graphic overlay, animated out of Not To Scale London, illustrates the state-of-the-art technology involved in the powertrain, brake system and aerodynamic composition of the car. The post production team raced against the clock to edit, grade and conform the two films ready for the launch at The Saatchi Gallery to the world’s automotive press.
The “Blue Sky Coming” films illustrate NIO EP9’s significance for the industry through dynamic track footage as well as interviews with drivers and engineers, ensuring the story of the Nürburgring Challenge encapsulates NextEV’s philosophy, personality and vision.
With stirring musical accompaniments and moving interview VOs, the films act as a visual statement for the technical and manufacturing capabilities of NextEV, showcasing what is possible for the future of electric cars.