Working with The Crunch initiative from Wellcome Trust, Coan & Zorn created a series of short animations to bring to life an online quiz developed to draw attention to food awareness. The quiz asked a series of questions based on the ‘Which came first, the chicken or the egg?’ premise. For example, which came first…’The first domesticated chicken, or the first produced wine?’…the answer…the first domesticated chicken. Or, which came first…‘The first chicken bred for eating, or the first chicken bred for fighting?’…the answer….surprisingly, the first chicken bred for fighting. The short animations correspond with each correct answer, integrating seamlessly into the web page.