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Techniques
  • 2D Animation
  • Live Action

Agency
Droga5

Every Girl Counts
ONE Campaign

For International Women’s Day, this film raises awareness of the 130 million girls around the world who are denied a proper education. Such a phenomenal number is hard to comprehend, which is why ONE Campaign’s #GirlsCount campaign is so powerful and timely. By bringing individuals from all corners of the earth together to count this number, it becomes impossible for our political representatives to continue to ignore it. Alongside Not To Scale New York and Droga5, director Lucinda Schreiber uses strong aesthetics and technical surprises with a clever mixture of 2D animation and live action to visually drum home the idea that behind each and every number is a real girl.