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Techniques
  • 2D Animation

Agency
DM9DDB
Online Film

Drive-Thru Car Free Day
McDonald's

To celebrate the World Car Free Day (22nd September), McDonald’s Brazil, together with agency DM9DDB, created an activation inviting customers to the Drive-Thru using alternative, carbon-free transportation.

Le Cube were invited to take part in the project and create illustrations and an animation for the campaign. Under the creative direction of Ralph Karam, Le Cube assembled a team of Latin artists from all around the world to come up with the different styles that form the campaign.