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  • Film 1 of 5
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Techniques
  • 2D Animation

Agency
Ogilvy & Mather

Unilever Bright Future Campaign
Unilever

For a campaign by Ogilvy London showcasing Unilever’s messaging around sustainability, director duo Mirari brought to life a variety of Unilever brands in a series of nine films. Produced by Not To Scale with a team of animators from both our London studio and Mirari’s studio, Mirari designed something unique, yet consistent, for each brand in the series of 2D animated short films with a 3D perspective, five of which can be seen here. Each object morphs seamlessly into the next through clever animated transitions, taking inspiration from the soft and liquified forms often seen in surrealist paintings. Clean lines, sharp shadows, and bright colours create an eye-catching work of art, delivering Unilever’s unique brand message of creating a bright future by working to reduce their environmental impact.

 

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