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Techniques
  • VFX

A Collection Of Us
Benetton

Hello Savants direct this moving spot for Benetton which reflects a collection of merging identities and celebrates our constantly changing global society. The models that wear the new collection do not in fact exist – they’re a clever combination of all the ethnicities that are living in today’s cities using an algorithm that guaranteed each ethnic group in the city was presented proportionally. From Milan to London, Tokyo to Paris, #faceofthecity is a tribute to all the ethnicities around the world.

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