adidas Originals has released the latest in its Cannes Grand Prix-winning “Original is never finished” campaign, inspiring the next generation of creators. The film demonstrates that creativity is a constant state of evolution and unites a cast of creative visionaries including, Dua Lipa, Miles Silvas, Playboi Carti, Lu Han, A$AP Ferg, Nick Young, Kaytranada, Florencia Galarza, Marcelo Vieira and Adrianne Ho.
Not To Scale New York worked with Johannes Leonardo to create more artwork for the campaign, following the collection of Vitruvian Man illustrations for the third spot in the series. This time, directors Kris Merc and Chris Curtis created illustrated elements including the psychedelic Nick Young and a series of ‘Never Finish’ album artwork, along with further designs by Tyler DiBiasio and backgrounds for the finale by Rafael Perez. The album artwork appeared at this year’s Grammy Awards with adidas a an official sponsor of the Recording Academy.