Beginning life as an illustrator, creative director Richard Hickey started with a blank piece of paper and the drive to tell stories.
His drive and determination continued and he started to hone his narrative skills by directing 2D & 3D animation. It was his passion for all things animated and live action that lead to him joining Superfad in Los Angeles as a director and Creative Director where he honed his skills in combining vfx, animation and live action. Evidence of which can be found in his 2013 Raindance selected animated short “Francis” and his two latest spots for Skittles and Fedex. It was at Superfad that he built his reputation in the U.S. as one of a few directors that would be considered seriously by agencies for live action and animated performance based projects. Richard now works through Not To Scale in Europe on campaigns that encompass all of the above, never forgetting that each project starts with a blank piece of paper and a passion to tell a story.