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  • Worldwide

Richard Hickey

Beginning life as an illustrator, creative director Richard Hickey started with a blank piece of paper and the drive to tell stories.

Hickey began life as an illustrator, starting with a blank piece of paper and the desire to tell stories. His drive and determination continued and he started to hone his narrative skills by directing 2D & 3D animation.

It was his passion for all things animated and live action that lead to him joining Superfad in Los Angeles as a director and creative director where he honed his skills in combining VFX, animation and live action. Evidence of which can be found in his 2013 Raindance selected animated short “Francis” and his two more recent spots for Skittles and Fedex.

It was at Superfad that he built his reputation in the U.S. as one of a few directors that would be considered seriously by agencies for live action and animated performance-based projects. Richard now works through Not To Scale on campaigns that encompass all of the above, never forgetting that each project starts with a blank piece of paper and a passion to tell a story.

  • Short Film

    Richard Hickey

    The story of Francis came about interestingly from famed radio show ‘This American Life’. Broadcaster Ira Glass asked 6 American writers to create a short story about Adventure. One of...
  • Commercial

    Richard Hickey

    Richard Hickey directed this short film for FedEx called ‘Tiny Office’. It's a live action look at how a very small company can benefit from Fedex’s services.
  • Commercial

    Richard Hickey

    Skittles' penchant for bizarre humour is perfectly demonstrated with this comical advert, directed by Richard Hickey, where a Tapeworm swaps between two friends in the bid for our guy in...