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  • Worldwide

Le Cube

A trio of adventurous souls specialising in animation, illustration and character design.

Made up of Creative Director Ralph Karam and Executive Producers Gustavo Karam and Juan Manuel Freire, Le Cube specialises in animation, illustration and character design. Best known for their award-winning works for Greenpeace, Red Bull and Havaianas, their adventurous souls are inspired by urban culture expression through design, animation, film and arts.

Brothers and industry veterans, Ralph and Gustavo joined forces with Juan Manuel, former owner of Animal in Buenos Aires, in 2013. Le Cube refers to themselves as a crew of crazy sailors that will do everything to produce work that resonates with any given market. They have produced fun and technically brilliant films for the likes of Nickelodeon, Nescafé, MTV, Vodafone, Volkswagen and Cartoon Network, with features in multiple publications including It’s Nice That, PromaxBDA, Stash and Motionographer Picks. Their animation for the Instituto Ayrton Senna, celebrating the life of Brazil’s national hero in a motivational short for the nation’s athletes ahead of the Olympics, won the 2016 Silver Cannes Lion for Augmented Mobile Experience. Le Cube also won Best Agency of the Year at Bassawards 2016, with two golds for Best Commercial and Best TV Channel Branding, one silver for Best Showreel and one bronze in Best Experimental.

Their nautical theme is a play on their worldwide appeal as directors and they use the metaphor of sailing to different “docks” around the world to illustrate their universal strategy. They integrate a little bit of Latin flavor into making the process of every project a fun journey for all involved.


  • Online Film

    Instituto Ayrton Senna
    Le Cube

    Senna is more than a Formula 1 racer; for Brazilians, he is a hero, an icon of overcoming hardship, of strong will and good character. Although tragically dying young in a race in...
  • Branding

    MTV ID's
    Le Cube

    Le Cube created these seven hilarious idents for MTV, where the exciting part of the briefing was to "make fun of some pop icons using cool animations in gif style”. Unfortunately, the...
  • Online Film

    Le Cube

    Le Cube had the privilege of developing a project for Greenpeace, one of the greatest environmental conservation protectors and promoters on Earth. Le Cube believe that design and animation are...