Not To Scale (London)

13 Manette St. Soho London W1D 4AP +44 (0)20 7734 4575

Dan O'Rourke
Executive Producer

hello@nottoscale.tv

If you're a talented animator or producer the best way to get in touch with us is:
recruitment@nottoscale.tv

Not To Scale (New York)

446 Broadway 5th Floor Soho New York NY 10013 +1 (212) 226-2240

Santino Sladavic
Executive Producer

hi@nottoscale.tv

Elastic Biography

Every director brings with them a history that influences their work and defines the type of director they are. For Elastic, their years of experience in editorial, visual effects, and animation have culminated in the creation of Elastic. With the support of sister companies, Rock Paper Scissors and a52 VFX, the directors at Elastic are able to tap into the talents and unique resources that have made each company excel.

They collective creative force to be reckoned with, the three members of Elastic are equally formidable individual talents.

British founder, Andy Hall, specialises in animation and mixed media, working with world-class brands such as Honda, Adidas and Nike. Fellow Brit. Patrick Murphy, is a compositing black belt, whose regularly worked with top names including Adidas, Comcast, and McGarry Bowen on the launch of Droid, he has confirmed his reputation for extraordinary visuals and master of seamless combinations of live action and CG and finally the third Musketeer is Angus “Oscar” Wall the now Academy award winning editor (for Social Network 2011 and Girl with Dragon Tattoo 2012) who when not directing works out of sister company, Rock, Paper, Scissors. Angus has collaborated with entertainment giant HBO and leading creative agency Wieden+Kennedy on various projects, also winning Emmy awards for titles for Nike, Miller and Game of Thrones.

Individually brilliant the Elastic Triumvirate assess whose experience and skill set best suits any given project, before giving that member creative lead to direct and deliver their next beautifully executed production

ANDY HALL – ANIMATION DIRECTOR

Andy Hall comes with an extensive background in animation and visual effects, Andy Hall’s directorial work continues to be informed and inspired by his understanding and love of the art of storytelling. As a founding member and director at Elastic, as well as head of 3D at a52, Andy has the unique ability to lead teams of artists, while continuing to develop the characters and storylines that he brings to life.

He takes great care to gain insight into the strategy behind his clients’ work to bring more conceptual thinking to the production process, elevating the creative past the execution level and into strategic and thought provoking campaigns. Andy has directed projects for Nike, Honda, Adidas, and Starbucks, receiving recognition from the One Show Design Awards for Nike “Spider,” and numerous awards for The Newport Beach Film Festival Opener.

in 2012, Andy took top honors in the Advertising/Promotional Film category, at the Annecy International Film Festival, for his work on the American Red Cross Holiday Campaign for BBDO. Andy is currently developing his first animated short titled “Passing By.”

RECENT AWARDS and ACOLADES

Winner Best Commercial Worldwide – Annecy Film Festival 2012 – Red Cross Holiday.

Winner – Oscar – Academy Award – Editing – Girl with Dragon Tattoo – 2012

Winner – Oscar – Academy Award – Editing The Social Network – 2011

Winner – Emmy – Main Title design – Game of Thrones

Winner – Emmy – Title Sequence – Carnivale

Winner – Emmy – commercial – Nike, Miller, ESPN.

AICP Show recognition for 12 consecutive years.

Further awards and recognition: BDA, Belding, Clio, D&AD award, International Monitor, International Automotive Advertising Award, London International Advertising Award, The One Show award.

Elastic

Nike – This Is The Way

Angus Wall at Elastic, directs this basketball boot sized tongue in cheek spot for Nike and the unfeasibly talented Kobe Bryant. Mixing live action, on point editing and seamless VFX. Angus takes this well written spot and crafts a manifesto in all things Kobe. Elastic delivering the goods? “This is the way it has always been”.

Elastic

ESPN – X Games

Elastic go all sporty with this great spot for ESPN’s X Games
The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN, with its big name atheletes and sponsors, its quickly growing into one of the more popular US sports advents.

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Elastic

Arrowhead – Natures Fix – Andy Hall

Working with McCann NYC. Crazy capers happen in the forest – caused by a big bear and his squirrel sidekick “dealing” in fresh water. Real scaled sets were built composited with characters created in CG to great success.
Make sure you watch the whole series of films to follow the saga of these furry reprobates.

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Elastic

Red Cross – Holiday 2012

After scoring top honors at the Annecy International Film Festival for “Stuff,” an eye-catching Claymation spot that encouraged viewers to give charitably during the holiday season, Elastic Director Andy Hall has brought his inimitable skills to the Red Cross yet again for a second round of Holiday giving.

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Elastic

Honda – Snow / Instruments / Squirrel / Boxes – Andy Hall

The colourful collection of the Honda Accord Crosstour campaign for agency RPA.

Directed by Andy Hall, “Boxes” builds on the lively minimalism of “Instruments,” with transitional moments powered by the expansion and contraction of nested squares that look like Albers paintings on acid—neon-lit and full of kinetic possibility.

Elastic

Lexus – Step Up – Patrick Murphy

Accomplished work with Agency Team One, Elastic were were employed to demonstrate their extreme VFX talents to take the meaning of style and luxury to another level with this perfectly composed study of the Lexus ES. The car was shot in live action under the watchful eye of director Patrick Murphy. The backgrounds of the spot with created in CGI at Elastics HQ resulting in this masterful piece.

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Elastic

Toyota Venza – Orbit

Wow this is a box of tricks – showing their full range of skills Elastic deliver again for Toyota venza.

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Elastic

Honda – Keyhole

Cars and critters in this advert that shows just how much the new Honda has transformed.

Elastic

Nike – Spider / Peel – Andy Hall

The garden live plates were shot in Creative Director Andy Halls garden. Photo real spiders and then enjoy the stop motion like metamorphosis of a new trainer bursting out of another. Style.

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