13 Manette St. Soho London W1D 4AP +44 (0)20 7734 4575
If you're a talented animator or producer the best way to get in touch with us is:
recruitment@nottoscale.tv
446 Broadway 5th Floor Soho New York NY 10013 +1 (212) 226-2240
ATYP Biog
In December 2011 Chris Angelkov and Merlin Nation joined forces to create the Directing duo ATYP. Together they have over 20 years of experience producing award-winning animation and design work.
Chris started out as a broadcast designer at Static 2358
cutting his teeth on TV channel branding for C4 / Sky / Disney / Universal / Star. Chris left in 2002 to set up Precursor with Tim Swift (Man vs Machine) and Noah Harris (Blink), which they ran successfully together for five years.
Merlin came into directing through working at Digit, an interactive company, where he was responsible for the on-air and online rebrand of MTV 2, of which the on-air work won Promax gold in the US.
After Digit Merlin co-founded Up The Resolution in 2003; directing work for Nokia, Space NK, and Tate Britain, whilst also producing animation for Chris Morris’s Nathan Barley TV series.
After Up The Resolution, Merlin branched out on his own as a freelance director and it was at this point that he and Chris first shared a studio and the foundation for ATYP began to take shape.
Merlin was then appointed creative director of animation & VFX studio Mainframe, where he directed work for Volvo, MTV and Nickelodeon, before leaving at the end of 2011 to join forces with Chris to create ATYP.
Notable Awards – D&AD, Design Week best of show award, Pro Max Gold, interactive BAFTA.
Nike approached ATYP to create an instore film to showcase the new Flyknit trainer for their House of Innovation concession at Selfridges London store.
The film was shown on a screen mounted behind a two way mirror giving the illusion that the typography was floating in the space. The 3D rendered typography is based on the light weight cotton construction of the shoe.
A beautiful and stylish film directed for Space NK for Wieden & Kennedy London. Utilising some subtle and elegant transitions the images sit perfectly with the haunting music by Hanne Hukkelberg.
Directing duo ATYP have just put their finishing touches to their new short film meets promotional video for electronic artist Si Begg’s new album.
The film utilises stop motion film techniques to track a rapid-proto-type an exploded model of Begg’s head, combining these in-camera techniques with a mix of projected and CG animation.
ATYP were invited to craft a film that showcased the many features of the BBC’s varied and in depth website. A nice observational piece using thoughtful transitions. The site has since been nominated for the Design Museum’s prestigious Design Award.
Topographical meets audio responsive shapes with mapped out perfectly for MTV