Fallon Prague approached Not To Scale and director Colin Hesterly to collaborate and create a 360° campaign for Tour De France and their proud long-standing sponsors Škoda.
While researching Škoda’s founding fathers Laurin and Klement, director Colin Hesterly stumbled across a world of vintage ads for automobiles from which he drew inspiration to create a film that had that same bold visual style. Colin’s ability to keep one foot in the past and one in the future, and his focus on emotionally driven narrative shines through as he creates a sense of nostalgia for not only the 120 year old brand, but also for Tour De France in it’s 102nd year.
The 360° campaign named “Škoda: Born on a bike”, which was completely hand drawn and delivered out of Not To Scale New York at breakneck speed, included 5 TVC’S, 5 posters and all the digital assets for Fallon Prague’s in-house team. The 2D animated spots which aired throughout Tour De France on TV across the globe celebrate Škoda’s rich history and commitment to cycling and the special relationship the brand has with the bicycle, as well as promoting the new Škoda Superb leading the way as the official red car. Not To Scale, Colin Hesterly and Fallon Prague are all avid cycling fans and were honored to be part of such a special project for the most famous bicycle race in the world.
Behind the Scenes
Watch the ‘making of’ below