The brief was to write, design and produce a witty and UK-centric short film to bring to life a passion for luxury British shoemaker John Lobb and to help position the brand to appeal to a more fashionable market. The film would be premiered at London Collections: Men as part of a fully immersive installation show.
Our talented director and producer worked closely with John Lobb’s director of communications to come up with a story that follows a typical John Lobb customer through the day and the seasons, in various pairs of the shoe range that are appropriate for a variety of life’s professional and sociable occasions. We also provided creative direction for the music delivered to us by band du jour, Temples.
The film, which features a mixture of 2D and 3D animation, was completely designed and produced out of NTS HQ, Soho, London and premiered at the John Lobb’s London Collections: Men Spring/Summer 2015 debut as part of a fully immersive installation show. The project gathered momentum and allowed the brand to develop the film into a number of different channels. Production company Not To Scale was on hand to design and deliver print assets and a variety of bespoke illustrations for: