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Techniques
  • 2D Animation
  • 3D Animation
Case study

John Lobb
Times a Charm

The Brief
The brief was to write, design and produce a witty and UK-centric short film to bring to life a passion for luxury British shoemaker John Lobb and to help position the brand to appeal to a more fashionable market. The film would be premiered at London Collections: Men as part of a fully immersive installation show.

Initial storyboards

The Solution
Our talented director and producer worked closely with John Lobb’s director of communications to come up with a story that follows a typical John Lobb customer through the day and the seasons, in various pairs of the shoe range that are appropriate for a variety of life’s professional and sociable occasions. We also provided creative direction for the music delivered to us by band du jour, Temples.

Working with Not To Scale was perfect in that we all got our sleeves rolled up and they took the time to get a real feel for us and the brand at large.
Ben Chatfield, Director of Communications

The Result
The film, which features a mixture of 2D and 3D animation, was completely designed and produced out of NTS HQ, Soho, London and premiered at the John Lobb’s London Collections: Men Spring/Summer 2015 debut as part of a fully immersive installation show. The project gathered momentum and allowed the brand to develop the film into a number of different channels. Production company Not To Scale was on hand to design and deliver print assets and a variety of bespoke illustrations for:

  • JohnLobb.com
  • London Collections: Men installation and screening
  • In-store screens
  • Global shop windows
  • Merchandise
  • Instagram
  • Facebook
  • Vimeo
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